by Rachel Quester at NPR
"The iPhone is a social sign in addition to being a tool," Stahl says. "It is worn like a piece of fashion, emails are conspicuously 'Sent with my iPhone,' the shape changes to signal that the owner has the newest model, whole communities speculate about what the new iPhone will be like, etc.," he says.
So if the iPhone is in fact a social sign, do the new colors mean new distinctions between users?
Options were previously limited to black and white, and before the introduction of the iPhone 5 a year ago, it didn't seem that easy to tell apart the different models.
Now, the color of your phone signals the price you were willing to pay.
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